We dont do gay at nivea

A member of Nivea's longtime advertising agency says the skincare brand balked at an image of two men touching hands. Nivea has responded after allegations of a homophobic comment were made on a call with their former advertising agency FCB. According to trade publication Ad Age, which first reported about the alleged homophobic remarks, a person on the client team reportedly remarked, "we don't do gay at Nivea" while on a call with FCB creatives.

The popular skincare brand reportedly rejected a proposed commercial, which included two men touching hands, by saying: "We don't do gay at Nivea". After a year long relationship Nivea Crème dropped by ad agency FCB due to homophobic comment “We don’t do #gay at #Nivea ” over marketing call @NIVEA_Germany your "strong commitment to.

Nivea has been spectacularly dumped by its own advertising agency and accused of homophobia after a company executive allegedly rejected an ad pitch saying, “We don’t do gay”. Read original. Beiersdorf did no research into the gay market but went in with gut instinct, recommendation of its ad agency FCB. The company hoped to achieve sales of USD 20 million domestically by , winning over straight men later through gay men's early influence.

Nivea Beiersdorf took up a good position in the market. Shortly after this, FCB announced that it was going to part ways with Nivea after a year working relationship. Nivea expanded into different markets in the s. Edinburgh Live. Nivea for Men, just six months old, is already "moving faster than we imagined," according to Venezia, but that's not necessarily being attributed to gay men.

But that changed due to popular culture with its gender-bending TV shows and movies reflecting more accepting attitudes toward primping and individual style. The beginning "Gay men are the most sophisticated men in terms of appearance and grooming," said Joe Venezia, product manager of Nivea for Men. Wales Online. By Daniel Avery Senior Editor. The 5.

Nivea Skincare Accused of Homophobia: 'We Don't Do Gay' - Newsweek

Newsweek AI is in beta. An online advertising campaign was set up and the goal of the campaign was to show an overall increase in aided brand awareness, online ad awareness, message association, gay community support, brand favorability and purchase intent. If you find any material on this blog that is owned by you and has not been given permission for, please contact me. Marketing the Rainbow. In June , marketing and media industry journal Ad Age reported that FCB, Nivea's long-time ad agency, had ended its relationship with the company.

According to Ad Age , an openly gay FCB creative on the call said a rep from the client told the team, "we don't do gay at Nivea. After all, if you don't know whether your advertising is working, why bother? Public transport. This was the origin of Eucerin brand. Through our products, we touch millions of consumers around the globe every day.

We are strongly committed to diversity, mutual respect, equal opportunity and tolerance - this stance and belief is shared and lived throughout Beiersdorf.

Stars including the show's longest-serving actor Adam Woodyatt looked on as the man was escorted away. King Charles receives an atypical birthday present from his staff: his favourite snack, which is a surprising favourite. According to trade publication Ad Age , which first reported about the alleged homophobic remarks, a person on the client team reportedly remarked, "we don't do gay at Nivea" while on a call with FCB creatives.

Katherine Garvey, Beiersdorf's director of marketing for men's grooming, estimated in that the men's facial cleanser and moisturizer category would grow from about USD 25 million to USD 70 million in five years, and surpass USD million in 10 years.